WHAT IS UPBOND?
Beyond Web 3.0
Consider designing a mechanism that anticipates
The proliferation of the Web 3.0 concept and the rise of social networking services have changed the way we communicate with customers and the way we think about digital data.
Along with these changes, the Cookie Regulations and the Personal Information Protection Law are being revised, and a major transformation is about to take place involving the entire world.
However, it cannot be said that Web 3.0 is superior to Web 2.0; Web 3.0 and Web 2.0 have their own advantages.
With this in mind, we aim to create a "Beyond Web 3.0" structure that combines the advantages of both Web 3.0 and Web 2.0. In terms of both marketing and technology, we aim to be an organization that encourages Japanese companies to grow in a way that is competitive with their overseas counterparts.
The Web 3.0 worldview
Web 2.0, which can be called the current Internet, has made it possible for anyone to easily become a transmitter. While it is convenient and easy to access the information you want and connect with many people, it also has the aspect of being made up of centralized services.
There is a risk that if a particular company has the information and that company is attacked, a large amount of personal information will be leaked.
The power decentralized Web 3.0 is said to eliminate that risk of centralized services. Utilizing blockchain technology, we are moving toward an era in which individuals have sovereignty over their information.
From Web 2.0 to Web 3.0 and Beyond
In the coming era of Web 3.0, it is necessary to design information with a forward-looking perspective in order not to be left behind in the world.
Web 3.0 is the next generation Internet that solves the risks and problems of Web 2.0. However, Web 3.0 is not without risks.
UPBOND products help reduce the current risks of Web 3.0 and support a smooth transition to the coming Web 3.0 era by creating a worldview of Beyond Web 3.0.
Centralized (Web2.0)
Because a specific company has the information and authority, there is a risk that a large amount of personal information could be leaked if the server is attacked, but the company can control customer information.
Beyond Web 3.0
Web 2.0 methods can be used to leverage Web 3.0 technologies. 3.0 technologies allow for a smooth shift to 3.0 while managing risk.
Distributed (Web 3.0)
In a decentralized network using blockchain technology, transaction information and other information is encrypted and then shared among multiple users, increasing the level of security. Companies cannot manage their customers.
Value provided to
companies bythe introduction of UPBOND
UPBOND CREATES AN ENVIRONMENT IN WHICH EACH COMPANY CAN IMPLEMENT MARKETING INITIATIVES TAILORED TO EACH CONSUMER WITHOUT HAVING TO POSSESS PERSONAL INFORMATION.
Value provided to
customers bythe introduction of UPBOND
It eliminates the need to manage IDs and passwords for each company, and
enables you to select the information you need to distribute at any time.
