Designing systems—
—for the era beyond Web 3.0
The spread of Web 3.0 concepts and the rise of social media are changing how companies communicate with their customers and how people view digital data. Cookie restrictions and revised personal data protection laws are following in their wake, and a major shift is on the horizon that will affect every corner of the world.
Beyond Web 3.0: Striking the Right Balance Between Centralized and Decentralized Systems
UPBOND builds “Beyond Web3.0” infrastructure that combines the convenience of Web2.0 with the security of Web3.0. We design digital ecosystems that stay ahead of regulatory changes and create value for both companies and consumers.
From Web 2.0 to Web 3.0 and Beyond
Web 2.0Centralized
A single company controls both the data and the access permissions, so an attack on its servers could result in the leak of large amounts of personal data.
Beyond Web 3.0Optimized Hybrid
It applies Web 3.0 technology using Web 2.0 methods. The practical approach: manage risk while moving toward decentralization step by step.
Web 3.0Decentralized
In a decentralized network built on blockchain technology, transaction data is encrypted and shared among many users.
What UPBOND offers companies
With UPBOND, companies can run marketing campaigns tailored to each consumer without storing personal data themselves.
What UPBOND offers customers
Customers no longer need a separate ID and password for each company, and can choose at any time what information they receive.
Company Profile
| Company Name | UPBOND Inc. Legal name in Japanese: UPBOND Co., Ltd . |
|---|---|
| CEO | Takashi Mizuoka |
| Founded | November 2019 |
| Head Office | Mansion 31, 8th Floor, 6-31-15 Jingumae, Shibuya-ku, Tokyo, Japan |
| Phone | +81-3-6275-0952 |
| Capital | JPY 100,000,000 |
| Employees | 10 (Japan only, including contractors) |
| Business | Development and provision of Web3 authentication and AI agent platforms |
| Main Products | Login3.0 (Web3 authentication platform), UPBOND Wallet, AI Agent (Agentic Payment), Web3 Regicard |
| Certification | ISMS Certified (2021) |
| Funding | Series A Completed |
| Website | upbond.io |
History
2019
UPBOND Inc. was founded
2020
Raised a total of 50,000,000 yen in a seed round
2021
Obtained ISMS (ISO/IEC 27001) information security management certification
2022
Won the Sega Sammy Award and a 50,000,000 yen investment prize at the Startup World Cup 2022 Japan regional round
2024
Began technical validation of a next-generation authentication platform (biometrics × Login 3.0) with NEC
2025
Released “Login 3.0 with AI Agent”
Raised funding from Cosmos Initia
Launched a pilot program for a seamless travel experience at the Keio Prelia Hotel
Strengthened the alliance with Ginco (DID/VC × digital assets)
2026
Launched the MIMARU My Page
Released the AI Agent beta (Agentic Payment)
Web3 Regicard deployments have exceeded 27 properties
Web3 Regicard is now available at 17 APA Hotel locations
Transform your digital-
ing customer experience
Web3 authentication and AI agents take your digital customer experience to the next level. Contact us to get started.