News
DEVELOPED "D COMI," A "PROMOTION-LINKED" DIGITAL COMMUNICATION SERVICE MODEL.
~Three utilization patterns linking integrated customer and promotional information
(Representative Director: Shun Mizuoka, hereinafter "UPBOND inc.") announces the development of a promotion-linked digital communication service model "D-Comi" as the first service in collaboration with D-CUBIC Corporation (Headquarters: Shibuya-ku, Tokyo; President: Kyo Kishimoto, hereinafter "DCC"). (headquartered in Shibuya-ku, Tokyo; President: Kyou Kishimoto; hereinafter "DCC"), a promotion-linked digital communication service.
UPBOND inc. and DCC have developed "D-commi" as a service model for BtoC businesses to provide comprehensive support from product recognition to purchasing support through a fusion of "digital" and "analog" communication.
UPBOND inc.'s system technology will enable optimal communication for each customer, which will be even more effective with DCC's strength in sales communication. By combining the know-how and technologies of both companies, we will continue to provide new customer experience value to our clients.
OVERALL IMAGE OF "D-COMMISSION
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■Outline
D-COMMIT" IS A SERVICE MODEL THAT INTEGRATES CUSTOMER IDS AND CUSTOMER INFORMATION, WHICH HAVE BEEN FRAGMENTED UNTIL NOW, AND PROVIDES OPTIMAL COMMUNICATION TO CUSTOMERS BY LINKING PROMOTIONAL INFORMATION TO THE CONTACT CENTER, WHICH IS THE INQUIRY CHANNEL.
When responding to inquiries, customer information that has been collected with consent can be linked to and utilized by the contact center, enabling a deeper understanding of the customer's situation.
By integrating its own member IDs, linking customer information, and linking individually optimized promotions using the platform*1 provided by UPBOND inc.
In addition, by linking with promotional information distributed by the company, the contact center can implement communications tailored to the information distributed, reduce opportunity loss during site visits, and direct customers to channels with higher closing rates.
*1：Customer information integration with UPBOND Identity and promotion collaboration with UPBOND Communication
THREE SERVICE UTILIZATION PATTERNS OF "D-COMMIT".
THREE SERVICE DELIVERY PATTERNS WERE ESTABLISHED ACCORDING TO THE UTILIZATION SCENARIOS IN ACCORDANCE WITH THE BUSINESS'S CUSTOMER AND DX STRATEGIES.
DIGITAL COMMUNICATION LINKED MAINLY WITH PROMOTIONS ON THE OFFICIAL WEBSITE/EC SITE
Send customers to channels with high closing rates.
Digital communication that links the content of advertisements and distributed information with the company's website
PROVIDES E-COMMERCE PURCHASING SUPPORT AND SENDS CUSTOMERS TO STORES, ETC.
Empathy segment promotions with integrated personal information will approach users with a higher probability of purchase.
CORRELATION IMAGE OF THREE SERVICE UTILIZATION PATTERNS OF "D-COMMIT".
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Service Overview Video ( https://youtu.be/kVIGXwsqgRM )
■ Provided to: BtoC businesses with e-commerce sites and bricks-and-mortar stores
■Target number of cases to be provided: 5 in FY2023
■Related Press Releases
UPBOND COLLABORATES WITH D-CUBIC ON ADVANCED TECHNOLOGY LINKED TO DIGITAL MARKETING
CRM CONTACT CENTER SERVICE DEVELOPMENT UTILIZING (PRESS RELEASE, SEPTEMBER 28, 2022)
(https://www.upbond.io/news/upbond-d-cubic)
■ D-Cubic Corporation (https://www.dcubic.jp)
Since the dawn of telemarketing, the company has been providing corporate solutions centered on 24/7/365 contact center services, including marketing, sales promotion support, and mail order fulfillment.
IN RECENT YEARS, THE COMPANY HAS ALSO BEEN PROVIDING SERVICES TO SUPPORT THE PROMOTION OF CORPORATE DX THROUGH "AI CLERKS©," WHICH FEATURES A HYBRID OF AI AND MANNED SUPPORT, AS WELL AS "BPO SERVICES" TO ACHIEVE EFFICIENCY AND COST OPTIMIZATION IN BACK-OFFICE OPERATIONS BY LEVERAGING ITS EXPERTISE IN CONTACT CENTER OPERATIONS.
IN ADDITION, UNDER THE NEW BUSINESS VISION OF "BECOMING A COMPANY THAT CO-CREATES RICH CUSTOMER EXPERIENCES THROUGH DIALOGUE BETWEEN ANALOG AND DIGITAL TECHNOLOGIES," DCC WILL PROVIDE SERVICES THAT SUPPORT THE CREATION OF ENJOYABLE, COMFORTABLE, AND SATISFYING CUSTOMER EXPERIENCES BY ACTING AS AN INTERMEDIARY IN THE "DIALOGUE" BETWEEN COMPANIES AND CUSTOMERS THROUGH OPERATIONS THAT ARE TAILORED TO EACH INDIVIDUAL CUSTOMER, WHICH IS ONE OF THE STRENGTHS OF THE DCC. DCC WILL PROVIDE SERVICES THAT SUPPORT THE CREATION OF ENJOYABLE, COMFORTABLE, AND SATISFYING "CUSTOMER EXPERIENCES" FOR CUSTOMERS.
■UPBOND Corporation (https://www.upbond.io/)
Under the theme of "Social Implementation of Web 3.0 Technology," we are promoting the use of Web 3.0 in various industries based on our Wallet product.
Amid the global debate on the management of personal information, the subject of data is shifting from companies to individuals, and new technologies and services are being created at an accelerating pace. Against this backdrop, we will update the relationship between companies and their customers by planning and executing new businesses, improving existing businesses, and promoting business growth using our own Wallet service, UPBOND Wallet, which incorporates our proprietary technology.
We also provide consulting and IDaaS services for DX (OMO support, D2C strategy promotion, EC growth) for BtoC businesses from both marketing and system aspects using our own tool "UPBOND". We provide consulting and IDaaS services from both marketing and systems perspectives using our own tool "UPBOND".
*Company and product names mentioned in this release are trademarks or registered trademarks of the respective companies.
