News
~In conjunction with sympathetic segmented information delivery based on information integration through CIAM, ID, Wallet, Web 3.0 technology, and CRM
Establish a digital communication support system~.
(President: Shun Mizuoka, hereinafter "UPBOND inc.") announces that it has collaborated with D-CUBIC Corporation (Head office: Shibuya-ku, Tokyo, President: Kyo Kishimoto, hereinafter "DCC") to build a service linked to the UPBOND ID integration service, aiming to improve the value of consumers' purchasing experience and further strengthen communication between companies and their customers. (Headquarters: Shibuya-ku, Tokyo; President: Kyo Kishimoto; hereinafter "DCC"), which aims to improve the value of the consumer purchasing experience and further enhance communication between companies and their customers.
UPBOND inc. and DCC have started to develop and test a DX CRM contact center that aims to support BtoC businesses in all aspects of digital communication, from DX strategies to customer support, by leveraging the synergy of know-how and technologies owned by both companies. The two companies have started the development and demonstration test of a DX CRM contact center to support all-in-one digital communication from DX strategy to customer support.
Specific details of the service model and its practical application will be announced in due course.
■Background and Future Prospects for Collaboration
In the digital marketing domain, traditional digital marketing methods, which send out advertising messages suited to each consumer based on analysis of the consumer's digital purchasing behavior, etc., have been effective in "arousing interest" in products.
However, the company was unable to follow up with consumers who left the site after making the final push (closing) to make a purchase decision or after leaving the cart of a web-based shopping cart, resulting in lost opportunities.
Meanwhile, in the contact center, information on customer strategies in the digital domain had become scarce, and consumer history was broken down by channel, such as "which information the consumer used to contact us" and "what information the consumer used to contact us". As a result, when dealing with customers, the first step was to conduct interviews to find out the background and needs of the customer before providing support, which placed a heavy burden on both the consumer and the operator. In order to resolve the issues between the three parties, the two companies will start to develop a one-stop digital communication support service based on integrated information that leverages the strengths of both companies.
Going forward, UPBOND Inc. will provide new customer experience value through communication design centered on individually optimized communication support that combines UPBOND Inc.'s system technology and DCC's strength in tailored operational know-how for each individual consumer.
In the future, the company will also develop the system with a view to utilizing advanced technologies such as Wallet, Web 3.0, and NFT, and will respond to the evolution toward an immersive experience by integrating the real world with the virtual world.
■ D-Cubic Corporation (https://www.dcubic.jp)
Since the dawn of telemarketing, the company has been providing corporate solutions centered on 24/7/365 contact center services, including marketing, sales promotion support, and mail order fulfillment.
IN RECENT YEARS, THE COMPANY HAS ALSO BEEN PROVIDING SERVICES TO SUPPORT THE PROMOTION OF CORPORATE DX THROUGH "AI CLERKS©," WHICH FEATURES A HYBRID OF AI AND MANNED SUPPORT, AS WELL AS "BPO SERVICES" TO ACHIEVE EFFICIENCY AND COST OPTIMIZATION IN BACK-OFFICE OPERATIONS BY LEVERAGING ITS EXPERTISE IN CONTACT CENTER OPERATIONS.
IN ADDITION, UNDER THE NEW BUSINESS VISION OF "BECOMING A COMPANY THAT CO-CREATES RICH CUSTOMER EXPERIENCES THROUGH DIALOGUE BETWEEN ANALOG AND DIGITAL TECHNOLOGIES," DCC WILL PROVIDE SERVICES THAT SUPPORT THE CREATION OF ENJOYABLE, COMFORTABLE, AND SATISFYING CUSTOMER EXPERIENCES BY ACTING AS AN INTERMEDIARY IN THE "DIALOGUE" BETWEEN COMPANIES AND CUSTOMERS THROUGH OPERATIONS THAT ARE TAILORED TO EACH INDIVIDUAL CUSTOMER, WHICH IS ONE OF THE STRENGTHS OF THE DCC. DCC WILL PROVIDE SERVICES THAT SUPPORT THE CREATION OF ENJOYABLE, COMFORTABLE, AND SATISFYING "CUSTOMER EXPERIENCES" FOR CUSTOMERS.
■UPBOND Corporation (https://www.upbond.io/)
Under the theme of "Social Implementation of Web 3.0 Technology," we are promoting the use of Web 3.0 in various industries based on our Wallet product.
Amid the global debate on the management of personal information, the subject of data is shifting from companies to individuals, and new technologies and services are being created at an accelerating pace. Against this backdrop, we will update the relationship between companies and their customers by planning and executing new businesses, improving existing businesses, and promoting business growth using our own Wallet service, UPBOND Wallet, which incorporates our proprietary technology.
We also provide consulting and IDaaS services from both marketing and system aspects using our own tool "UPBOND". 1ID, ID integration, and customer communication support enable retailers, manufacturers, and others to promote their businesses and products in the shortest possible distance by incorporating business and product concepts, strategies, and designs into specific measures. We provide support for IDs, ID integration, and customer communication, enabling retailers, manufacturers, and others to promote their businesses in the shortest possible time.
*Company and product names mentioned in this release are trademarks or registered trademarks of the respective companies.
