City Pop TOKYO," a project that treats NFT as a talent and allows them to participate in production, has been launched.

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(Head office: Shibuya-ku, Tokyo; President: Shun Mizuoka; hereinafter "UPBOND"), a developer of Wallet using blockchain technology for the social implementation of Web 3.0, has launched the project "City Pop TOKYO" with ASOBISYSTEM Corporation (Head office: Shibuya-ku, Tokyo; President: Yusuke Nakagawa; hereinafter "ASOBISYSTEM"), a company to which many diverse artists, including Kyary Pamyu Pamyu, belong. (Head office: Shibuya-ku, Tokyo; President: Yusuke Nakagawa; hereinafter "Asobi Systems"), a company to which Kyary Pamyu Pamyu and many other artists belong, has launched a project called "City Pop TOKYO" to sell NFTs featuring "City Pop," a music genre from Japan that is extremely popular overseas and among Generation Z.

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This NFT project is a collaboration between the three co-founders, Asobi Systems, UPBOND, and Kingdom Labs (Chief Strategic Officer: 吳玟浠, hereinafter referred to as Kingdom Labs).

Community members who purchase NFTs will be able to participate in surveys and audition voting during the creation of songs, and will be able to develop their own talents. Community members who purchase NFT can participate in surveys and audition voting during the creation of songs, and can nurture the talents.

With the cooperation of Kingdom Labs, which operates the world-renowned NFT collection "Monkey Kingdom," this project will build a community not only in Japan but also abroad.

What is the "City Pop TOKYO" project?

The project is based on the motif of "City Pop," a music genre from Japan that is immensely popular overseas and among Generation Z. It is a characterization project that incorporates the culture of each era in Japan. 1984 NFTs will be released, and the characters will be dressed in trendy fashion and makeup representative of each era, such as "GAL," "SHOWA," and "REIWA. Together with the community, we will create a story in which the NFT characters join an office as talents and become active.

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*This is an image of some of the characters.
*Some designs may be subject to change.

character design

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Illustrator Natsumi Sato

She is currently working on the "peloringirl" series with a motif of a "girl with her tongue sticking out" in pop colors with a 90's feel. In addition to advertising illustrations, she collaborates with apparel brands, designs jackets and goods for artists, and creates animated music videos.

Twitter: https: //twitter.com/peloringirl

Instagram: https: //www.instagram.com/peloringirl/

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link to site

Website: https: //www.city-pop.tokyo/

Twitter: https: //twitter.com/CityPopTokyoNFT

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Corporate Information

Asobi Systems, Inc.

Creating a culture rather than creating a boom. More "asobi" that should be transmitted in this era. "Asobi" is a culture production company with artists such as Kyary Pamyu Pamyu, Yasutaka Nakata, Sebastian Masuda, and many others who are leading the Japanese pop culture. The company has a wide range of operations in Japan and abroad based in Harajuku, including management of artists, models, actors, and creators, planning and production of various events such as music festivals and fashion events, media management, storefront operations, and inbound and outbound business.

Representative: Yusuke Nakagawa, CEO　

Head office: 3-21-8 Jingumae, Shibuya-ku, Tokyo

URL: https://asobisystem.com/

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Kingdom Labs, Inc.

Kingdom Labs is a venture studio that aims to support and invest in projects in the gaming and toC areas within the Web 3.0 domain. We provide consistent support to entrepreneurs who are building innovative business models in various industries, from the planning to the execution phase. One of the key strategies is to partner with large companies that are expanding their business to Web 3.0 or have existing businesses in different areas but want to create Web 3.0 services. In addition, to maximize returns for investors and partners, the company takes a unique, multi-disciplinary approach, leveraging its global team, global portfolio companies and investment experience, and advanced deal flow. Kingdom Labs also manages the world-renowned NFT collection Monkey Kingdom.

Representative: Maurice Ng Wu, Chief Strategy Officer

URL: https: //www.kingdomlabs.com

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UPBOND INC.

Provides a Web 3.0 wallet service. We have developed a wallet with overwhelming UIUX that can be easily used by general consumers, and are currently promoting a co-creation project that fully utilizes Web 3.0 with major companies in the IP industry, construction industry, and retail industry that are making advanced efforts. We aim to essentially UPDATE the relationship between companies and individuals (BOND) through our wallet.

Representative: Takashi Mizuoka, CEO

HEAD OFFICE: 8F MANSION 31, 6-31-15 JINGUMAE, SHIBUYA-KU, TOKYO

URL: https://www.upbond.io

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For inquiries regarding this matter, please contact

CONTACT: UPBOND PUBLIC RELATIONS, INC.

E-mail address: pr@upbond.io