News
(Representative Director: Shun Mizuoka, hereinafter referred to as UPBOND inc.) is pleased to announce that its MA tool "UPBOND Communication" is now linked with Instagram's Messenger API. This integration function can be utilized by introducing "UPBOND", a CRM service that has been developed by our company for some time.
Up until now, UPBOND inc. has been supporting business growth of toC manufacturers by providing OMO and omni-channel services. Through this API integration, companies with Instagram business accounts can easily build a business environment that provides a personalized customer experience to users interested in their products and services on Instagram by introducing and using a no-code MA tool called "UPBOND Communication". This allows them to easily build a business environment that provides a personalized customer experience to users who are interested in their products and services on Instagram in a non-personalized manner.
The rise of Instagram has made it easy for companies and brands to communicate their worldview. However, mutual communication was difficult due to its structure, and opportunities to learn about fan reactions were limited. In addition, the spread of the new coronavirus infection has undermined opportunities for communication in brick-and-mortar stores, and together with the rise of EC, consumer contact points are becoming increasingly diluted. Against this backdrop, the addition of Instagram to the UPBOND collaboration that we have been developing will enable companies and brands to provide sophisticated and appropriate customer service to their fans and realize a world where fans can encounter more appropriate products.
In addition, UPBOND enables multi-channel communication that can use multiple SNS and messaging applications, and when used in conjunction with ID integration through UPBOND Connect, it will be possible to communicate with customers and brands through appropriate channels based on their touch points. This will enable communication through appropriate channels based on the touch points between the customer and the brand.
■ About "UPBOND"
It is a CRM tool to support DX for toC manufacturers. UPBOND" has two major functions: "UPBOND Connect," which has functions of CIAM (integration, linkage, and consent acquisition management of IDs) and offline data acquisition, and "UPBOND Communication," which has MA functions.
About UPBOND Communication
This is a no-code MA (marketing automation) tool. It is not limited to communication channels such as email, phone numbers, LINE, Instagram, etc., and can be integrated with Zoom, video creation tools, and other no-code tools. Zoom, video creation tools, etc. By continuously linking with other tools, we aim to optimize customer contact points by realizing communication that fits the times.
Major functions of UPBOND Communication (excerpts)
